Friday, August 22, 2014

The iPhone 6 Could Seduce the iPhone 4 and 4S owners ... but 5s, details


A new iPhone is always sales amount to hope for a new Apple regularly broken record. Especially when it comes from a model that has not been updated in design last year. After iPhone 5s will be the case this year of the iPhone says "6".

Apple seems to have taken the measure if one believes that astronomical figure expected production.



For his part, Comscore US sought to know the potential of the iPhone 6 in terms of sales, based on installed and probing purchase intentions. It looks awesome, explanations:

The graph below shows the base of iPhone owners with their current machine and purchase intentions within six months.


It says the following elements:

l   35% of iPhone owners, one-third, may change iPhone within 6 months
l   Those with the iPhone 4 and 4S, released in 2010 and 2011, have a propensity to predict a change in the amount of 40 and 43%
l   But among all iPhone models in circulation, is the iPhone 4s which is the largest user base with a park on the US 20 million machines. Of these, 40% say consider switching model.
l   IPhone owners 5c they are the least affected by a change machine (15% only), logic, the model is new and generally sold at more attractive prices than other models (we did not say "cheap" , eh).
l   But surprisingly, the iPhone 5s owners, a machine for less than a year, are still willing to change for a quarter of them. This is the only US, no less than 3.6 million. The reason? This is the segment of the "early adopters" who are willing and able to have the latest model (even play each year on the resale of the previous model)



In the end, we see that the owners of the most widely used today are also more motivated to change their smartphone. If one adds the arrival of a large screen, we can not imagine they walk. Add to that the owners still many iPhone 4, which is not supported by iOS 8, fans of techno owners of iPhone 5s and it has considerable potential for renewal sales for Apple.

And you readers with iPhone 4 / 4S, you plan to change? iPhone 6?

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