Small update, nothing behind it? So boring, yet grand is the new 12-inch MacBook

The MacBook with its 12-inch Retina display is a great device, but still missing little things to greatness, which Apple gave little attention in the latest update days ago just over seven. Too bad, because it could be so good. In it, the tester of the different publications are unanimous. We have summarized the most important opinions on the new MacBook for you.

This is new in the MacBook 2016

With the 12-inch MacBook Apple introduced last year an ultra portable device that outwardly little changed this year. It only came to the new color rose gold added to the selection. The real innovations play rather from inside. So Apple used a faster flash memory and a better 8 GB 1866 MHz LPDDR3 memory. is fueled by the power the new dual-core Intel Core M processors are available with clock speeds of up to 1.3 GHz. In addition, Apple donated the MacBook Intel HD Graphics 515 graphics chip, which promises significant performance gains in graphics applications.

What does the trade press about the new MacBook?

For Dieter Bohn of The Verge, the new device really feels 25 percent faster than its predecessor:

If you're worried about the speed, you have to feel you 25 percent better one to buy.

Even the isolated USB-C port lets him continue to despair because in addition to the at least 1,449 euros expensive Mac come several hundred euros for adapters, cables and other accessories. Whereby Bohn notes that the availability and prices for the accessories to improve slowly. In addition, he is also briefly mentioned the new color and says that the rose gold depending on the angle and light between Bronze and Pink.

Similar words finds Dana Wollman of Engadget. According to her performance increase is particularly noticeable in the graphics performance and also the additional hour of battery life it can confirm. Wollman took within its test even faster SSD. Your model decreed it a 512-GB flash memory, the it on a read speed of 947 MB / s respectively to a write speed of 845 MB / s managed the benchmark. The predecessor brought it straight to 738.2 MB / s (read) and to only 451.7 MB / s when writing.

Where there is light, of course, there is also shadow. They, as well as Dieter Bohn, criticized the individual USB-C port and the battery life that may have become better, but competitors like still inferior to the Surface Share Microsoft something.

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iPhone shock! Apple figures even worse than feared

Black day for Apple: Because sluggish iPhone sales of the Group's profit for the first time breaking a more than a decade. All hopes now rest on the iPhone 7.

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Apple announced a decrease in its profits - for the first time in 13 years.

Blame for the crash of revenue is the weak iPhone sales - but not only.

The iPhone 7 will turn the tide, until then one: persevere.

On April 26, 2016 Apple has reported a quarterly profit of 10.5 billion US dollars and revenues of approximately $ 50.6 billion. Yet 26th April will be remembered as one of the blackest days in the history of the Group. For the first time in 13 years, revenues from Apple compared to last year have shrunk, rising by 13 percent fat.

Apple had already indicated in January. Fault is mainly the sluggish sales of the iPhone 6s, still Apple's biggest cash cow. 51.2 million units Apple has sold 17 percent wenier than last year. Although the sales of iPhones and iPads also were slightly higher than the (low) expectations. But Apple has the Mac expectations far missed and sold only 4.03 instead of the expected 4.6 million units.

The following graphic shows that Apple so although still occupies billion (the blue bar). But that is so important for the stock market sales growth (the gray line) is the first time for a long time slipped into the negative range. And since Apple has missed with the figures for the first quarter of 2016, the sales and earnings expectations, the stock slid after trading hours from 8 percent.

Apple's innovation tired

During "normal" companies would be happy about the numbers of Apple, are for the most valuable company in the world, different standards. Apple fans and Apple investors were accustomed for years that the revenue and further screwed further into the level. At the best of times (2011) Apple was able to report revenue jumps of over 80 percent, and even in bad times, the Group established by a few percents to.

Now Apple gets the acknowledgment for the innovation fatigue of recent years: iPhone 6s? No great improvement for iPhone 6 MacBook? Still class notebooks, but nothing special anymore.

According to Apple CEO Tim Cook are the weak iPhone sales mainly because too few people switch from iPhone 6 to the 6s. Therefore, Apple is expected by the end of no improvement, so the forecast revenue for the next quarter is well below what analysts had hoped. As "growth pause" designated Tim Cook the talking to investors.

All hope now rests on the iPhone 7. This should Apple be another bold thrust the end of this year, as do new iPhones usually when millions of people are eagerly awaiting before the Apple stores and virtually in front of the online shops the sales start. However, the recent rumors on the iPhone 7 would even suggest that it will bring only discreet hardware upgrades.

Therefore now suspect some analysts that the iPhone 7 falling revenues will not be able to stop. Only the iPhone 8, the current state of knowledge, is again a big jump, and thus also a great selling point. But that should come before the end of 2017 - so it could be a long, hard time for Apple.

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A smaller display for iPhone SE - Steve Jobs was right?

The iPhone has again become small and convenient. Despite the latest technology, however, one encounters in daily practice at borders.

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A smartphone may only be so large that each point is easily accessed on the display with the thumb. This principle was Steve Jobs faithful - even then, as the other manufacturers with their big equipment conquered the favor of customers. Only under Tim Cook, the iPhone has been adapted to the new needs of users.

With the iPhone SE Apple has once again brought a device with a small 4-inch display (10 cm) on the market - and it apparently hit a nerve. In American Apple store the smartphone is already sold. Had the great Steve quite, the Apple founder knew better what customers actually want, as this itself?

It's done: US investigators have cracked iPhone
How big should be the iPhone?
Steve Jobs was right: 4 inches is the right size. The iPhone SE is perfect.
The Golden Mean: The iPhone 6s with the 4.7-inch display is excellent.
The bigger the better: The iPhone 6s Plus with the 5.5-inch screen has to be there already.

Anyway it feels good when you take the new iPhone in hand: Lightweight and handy it is. A text message can be one-handed typing while walking. In your pocket, the phone fits so well that one does not even notice that you have it here. Moreover, it also looks very chic with the sharp edges and two-toned back.
From the outside the iPhone SE is hardly distinguishable from the iPhone 5 from 2012. Inside but infected mostly the technology last year 6s series. And yet one is shown the limits of the unit quickly: to surf the web and read articles on news portals, is not a pleasure. to study attachments from emails, proves to be troublesome. Quick you realize again why I was so easily accustomed to a large screen.

For users, however, the need to write the smartphone mainly for calls and text messages and want to check from time to Facebook and take pictures, the iPhone SE is definitely a good choice. With a starting price of 479 francs, it is also so cheap, like no iPhone previously. In short, the new device is a logical extension of the Apple portfolio.

Steve Jobs was convinced to know what the customers want, but Tim Cook knows better: you want to have a choice.

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