As the latest market data from Kantar Worldpanel ComTech show, Apple and iOS compared to Google and Android in the US in the third quarter significantly increased. The market for Apple in Germany is shrinking.
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According to Kantar Worldpanel ComTech, Apple and iOS in the US in the third quarter of 2016 could expand the market share by 5.2 percent to 34.2 percent. In return, Google with Android in the US lost 3.3 percent, the market share here decreased from 66.7 to 63.4 percent. The market for Microsoft and Windows on the smartphone breaks worldwide quickly. In the US last with minus 2.0 percent to only 1.9 percent market share.
In the US, as well as in three out of five of the most important markets in Europe, the Kantar Worldpanel ComTech with Germany, France, Great Britain, Italy and Spain as EU5 countries, Apple was able to take the iPhone 7 and iPhone 7 Plus as a best seller in September 2016 Some market shares. Thus, iPhone 7 and iPhone 7 Plus in the UK in September, for example, 15.1 percent of all smartphone sales and helped iOS there to 40.6 percent market share. This represents an increase of 2.4 percent compared to Q3 / 2015.
In Germany, Android in this year's September quarter increased by 7.2 percent, from 73.9 to 81.1 percent. Apple iOS lost 2.5 percentage points in Germany, the market share shrank from 17.5 to 15.0 percent. For Microsoft and Windows on the smartphone, the rapid downward trend continued. The market share of Windows here crumbled from 7.6 to 3.3 percent.
For China, Kantar Worldpanel ComTech highlighted the enormous growth of Oppo (BBK) in the market report. According to Kantar, Oppo in China increased its market share by 8.2 per cent to a substantial 11.2 per cent and thus now ranked 4th among the largest smartphone labels in China. According to Kantar, the Oppo R9 in China solved Apple's iPhone 6s as a bestseller in Q3 / 2016.
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