Apple Music Starts Promoting Content With GIFs

GIFs are still all the rage these days, so Apple might not necessarily be late to the game ADVERTISEMENT or anything, but they’ve certainly decided to go big with them in its goal to promote Apple Music content.

Did you know Apple has its own official Giphy account? It does and its page is filled with custom GIFs from Apple ads, exclusive content, and music documentaries.

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The earliest uploaded GIF on the account is from April 13th of this year. With the social media push Apple has gone on since its Apple Music inception, creating shareable GIFs seems like an understandable debut. By focusing on exclusives and releasing high quality GIFs from that content, Apple Music is creating more opportunities for discovery.

In all seriousness, the Giphy page looks to be another promotional avenue for Apple’s content. The account was brought to light today when the official Twitter account began promoting GIFs from the new exclusive Harry Styles documentary.

Apple’s custom GIFs can be found over at its official Giphy page, or by using the Giphy app on iOS with included iMessage app.

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