A new survey, potential smartphone buyers are clearly eager
to learn what the iPhone 7 means for them, as the iPhone 6s, at least in two of
the three major markets Apples (USA, China). In Europe this is not true. The
measured, initial interest is still lower than the iPhone 6, which came on the
market two years ago.
In several countries the UBS Evidence Lab, the Swiss
investment bank surveyed 6,336 people in total. They wanted to find out how
much interest among potential customers for the upcoming iPhone 7.
Interest in the iPhone 7 in US and Asia than in Europe
The users who participated in the survey came from Germany,
China, United Kingdom, Japan and the USA. And although there is as yet no
reliable information about the iPhone 7, both the interest and the demand of
the respondents as a whole is higher than it was before the release of Apple's
iPhone 6s. This is particularly true in the US and China. At the same time the
interest had not yet been reached according to the survey in these countries
the level of 2014, when the iPhone 6 in front of the publication.
Facing Europe, however, the interest in the iPhone 7 is
lower. Respondents showed less there signals an iPhone to buy 7 as it was the
case with the iPhone 6s.
Forecast: Slight growth
The analysis of the survey data moves UBS analyst Steven
Milunovich to predict a growth of iPhone quantities of five to ten percent for
Apple's fiscal year 2017th
Buyers are waiting for iPhone 7
Unsurprisingly also is the finding that about half of the
interested iPhone buyers still waiting for the release of the iPhone 7 in the
fall and currently picked a iPhone.
Little is known about the upcoming Apple smartphone. In
addition, many data are not sustainable, but only speculation. It is unclear
whether there will be major changes to the design, or Apple these picks for
next year. Also is speculated that the iPhone 7 will give up the jack, or not.
The indications are not clear in this matter. Perhaps the iPhone 7 even gets to
the iPad Pro known SmartConnector. This could be used for the
"wireless" charging.
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