Gain on the smartphone market for Apple - thanks to iPhone 6: Apparently Apple has with the operating system iOS increased its share in the first quarter of 2015 on business for mobile devices. Obviously, especially in Europe and China were able to convince the customer the iPhone 6 and iPhone 6 Plus.
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The analysis by Kantar Worldpanel ComTech According to the gain of Apple in the first quarter 2015 in Europe 1.8 percent, bringing the total amount of iOS devices is 20.3 percent. In analyzing the data of the five largest markets in Europe were included: the UK, France, Germany, Italy and Spain.
Android continues to lead in Europe
According to Kantar, the group of new iOS users is largely made up of people who have previously owned an Android device: 32.4 percent should be their share. Nevertheless, Android leads the market in terms of the spread of operating systems in Europe continue to: Despite the loss of 3.1 percent in the first quarter 2015, the total share was 68.4 percent. In the US, the market share of Android from January to March 2015 amounted to just 58.1 percent - 0.2 percent more than the same period 2014th
The situation is different in China, where Apple could increase its market share in this period to 26.1 percent in urban centers. For comparison, in the first quarter of 2014, the figure was 17.9 percent. Overall, Apple sold in China now more smartphones than in the US.
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