iPhone 6 Store: Apple earned $ 3 billion more

The memory trick works: Because Apple increased the distance between the entry-level and mid-sized memory model from 16 to 64 GB, 2015 should hang a few billion dollars more in the money saving Cupertinos speculates the independent Apple analyst Neil Cybart.

It is one of the most important issues of the smartphone purchase: How much memory does my gadget? Indeed, the first-generation iPhone, which was the end of June 2007 to the US market and five months later was also available with us, started with 4GB of internal memory - even 8 or a maximum of 16 GB were possible in larger sizes.

In view of images that were shot with a 2 megapixel camera and little more than a megabyte of memory consumed, no problem. But soon the iPhone imitators outbid at least technically with new peaks - the 10-megapixel smartphone camera came before the end of the decade with the Samsung Pixon 12th.

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The iPhone memory grew in 2010 with the iPhone 4

Ever since that time, the battle for smartphone owners about the megapixel number was fought - often to their detriment. That much does not help much, not least because of the issue of the application, the internal memory is groaning under the now unnecessary pictures loads whose deletion fails at the end of one's own convenience.

According needed storage growth was in recent years, not annoyed to wave back at a video recording that previously only had to be deleted again three shots. Apple donated the iPhone owner who was willing to pay for more space, until 2010 when the jump to iPhone 4 32GB - and 16 months later with the iPhone 4s then even the maximum version of 64 GB.

The long wait for 128 GB

For three long years the memory boundaries were clearly defined: It started at 16 GB for 100 euros / dollars more were 32 GB to purchase and again 100 euros / dollars more waved the incentive of a secondary space doubling to 64 GB. That hardly ranged for many years iPhone owners with a nostalgic vein and a correspondingly large photo archive, found in the inflationary nature of Bytes & Bits growth.

The 128 GB, Apple with iPhone and iPhone 6 6 Plus this year finally built, were so long overdue. How Apple is the iPhone memory held in its new models in three steps, one for one of the smartest profit maximization of the past year. About 64 GB of memory as the next smaller level after 128 GB does not have to be discussed - but how in the world could the cult group from Cupertino leave the entry-level model with 16 GB after memory upgrade?

Apple could earn in the current financial year 3 billion more by the memory gap

The answer lies in the invisible levers of capitalism, Tim Cook, with the introduction of the iPhone 6 and iPhone 6 Plus by squeezing maximum: The initial volume of 16 GB is actually set so low that the buyer memory with Slomo- and time-lapse videos not only has exhausted quickly, but that buying power for much larger center model with 64 GB from the outset overpowering appears (the perceived added value of 16 to 64 GB instead of 32 GB is like a hidden impulse to buy to get more for your money).

What this subliminal compulsion to medium sized iPhone 6 and 6 Plus as a true entry-level model at the end of the Christmas season in dollars and cents will be worth it, will announce on presentation of the balance sheet Dec. Tim Cook the end of January. The independent Apple analyst Neil Cybart has been opened in his Apple Blog Avalon Above the bill for the coming year: a hefty $ 3 billion is expected to take its store policies thanks to a higher profit margin in fiscal 2015, Apple believes Cybart. $ 3,000,000,000: So much deserved Facebook not even throughout expired fiscal year ...

But the influence could be one year in the opposite direction: namely, when Apple screwed up as an incentive for the iPhone 6s the entry level to 32 GB - and must pay for it themselves in the price of an expensive store. The only certainty is: After the iPhone before the iPhone ...

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