Small update, nothing behind it? So boring, yet grand is the new 12-inch MacBook

The MacBook with its 12-inch Retina display is a great device, but still missing little things to greatness, which Apple gave little attention in the latest update days ago just over seven. Too bad, because it could be so good. In it, the tester of the different publications are unanimous. We have summarized the most important opinions on the new MacBook for you.

This is new in the MacBook 2016

With the 12-inch MacBook Apple introduced last year an ultra portable device that outwardly little changed this year. It only came to the new color rose gold added to the selection. The real innovations play rather from inside. So Apple used a faster flash memory and a better 8 GB 1866 MHz LPDDR3 memory. is fueled by the power the new dual-core Intel Core M processors are available with clock speeds of up to 1.3 GHz. In addition, Apple donated the MacBook Intel HD Graphics 515 graphics chip, which promises significant performance gains in graphics applications.

What does the trade press about the new MacBook?

For Dieter Bohn of The Verge, the new device really feels 25 percent faster than its predecessor:

If you're worried about the speed, you have to feel you 25 percent better one to buy.

Even the isolated USB-C port lets him continue to despair because in addition to the at least 1,449 euros expensive Mac come several hundred euros for adapters, cables and other accessories. Whereby Bohn notes that the availability and prices for the accessories to improve slowly. In addition, he is also briefly mentioned the new color and says that the rose gold depending on the angle and light between Bronze and Pink.

Similar words finds Dana Wollman of Engadget. According to her performance increase is particularly noticeable in the graphics performance and also the additional hour of battery life it can confirm. Wollman took within its test even faster SSD. Your model decreed it a 512-GB flash memory, the it on a read speed of 947 MB / s respectively to a write speed of 845 MB / s managed the benchmark. The predecessor brought it straight to 738.2 MB / s (read) and to only 451.7 MB / s when writing.

Where there is light, of course, there is also shadow. They, as well as Dieter Bohn, criticized the individual USB-C port and the battery life that may have become better, but competitors like still inferior to the Surface Share Microsoft something.

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iPhone shock! Apple figures even worse than feared

Black day for Apple: Because sluggish iPhone sales of the Group's profit for the first time breaking a more than a decade. All hopes now rest on the iPhone 7.

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Apple announced a decrease in its profits - for the first time in 13 years.

Blame for the crash of revenue is the weak iPhone sales - but not only.

The iPhone 7 will turn the tide, until then one: persevere.

On April 26, 2016 Apple has reported a quarterly profit of 10.5 billion US dollars and revenues of approximately $ 50.6 billion. Yet 26th April will be remembered as one of the blackest days in the history of the Group. For the first time in 13 years, revenues from Apple compared to last year have shrunk, rising by 13 percent fat.

Apple had already indicated in January. Fault is mainly the sluggish sales of the iPhone 6s, still Apple's biggest cash cow. 51.2 million units Apple has sold 17 percent wenier than last year. Although the sales of iPhones and iPads also were slightly higher than the (low) expectations. But Apple has the Mac expectations far missed and sold only 4.03 instead of the expected 4.6 million units.

The following graphic shows that Apple so although still occupies billion (the blue bar). But that is so important for the stock market sales growth (the gray line) is the first time for a long time slipped into the negative range. And since Apple has missed with the figures for the first quarter of 2016, the sales and earnings expectations, the stock slid after trading hours from 8 percent.

Apple's innovation tired

During "normal" companies would be happy about the numbers of Apple, are for the most valuable company in the world, different standards. Apple fans and Apple investors were accustomed for years that the revenue and further screwed further into the level. At the best of times (2011) Apple was able to report revenue jumps of over 80 percent, and even in bad times, the Group established by a few percents to.

Now Apple gets the acknowledgment for the innovation fatigue of recent years: iPhone 6s? No great improvement for iPhone 6 MacBook? Still class notebooks, but nothing special anymore.

According to Apple CEO Tim Cook are the weak iPhone sales mainly because too few people switch from iPhone 6 to the 6s. Therefore, Apple is expected by the end of no improvement, so the forecast revenue for the next quarter is well below what analysts had hoped. As "growth pause" designated Tim Cook the talking to investors.

All hope now rests on the iPhone 7. This should Apple be another bold thrust the end of this year, as do new iPhones usually when millions of people are eagerly awaiting before the Apple stores and virtually in front of the online shops the sales start. However, the recent rumors on the iPhone 7 would even suggest that it will bring only discreet hardware upgrades.

Therefore now suspect some analysts that the iPhone 7 falling revenues will not be able to stop. Only the iPhone 8, the current state of knowledge, is again a big jump, and thus also a great selling point. But that should come before the end of 2017 - so it could be a long, hard time for Apple.

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A smaller display for iPhone SE - Steve Jobs was right?

The iPhone has again become small and convenient. Despite the latest technology, however, one encounters in daily practice at borders.

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A smartphone may only be so large that each point is easily accessed on the display with the thumb. This principle was Steve Jobs faithful - even then, as the other manufacturers with their big equipment conquered the favor of customers. Only under Tim Cook, the iPhone has been adapted to the new needs of users.

With the iPhone SE Apple has once again brought a device with a small 4-inch display (10 cm) on the market - and it apparently hit a nerve. In American Apple store the smartphone is already sold. Had the great Steve quite, the Apple founder knew better what customers actually want, as this itself?

It's done: US investigators have cracked iPhone
How big should be the iPhone?
Steve Jobs was right: 4 inches is the right size. The iPhone SE is perfect.
The Golden Mean: The iPhone 6s with the 4.7-inch display is excellent.
The bigger the better: The iPhone 6s Plus with the 5.5-inch screen has to be there already.

Anyway it feels good when you take the new iPhone in hand: Lightweight and handy it is. A text message can be one-handed typing while walking. In your pocket, the phone fits so well that one does not even notice that you have it here. Moreover, it also looks very chic with the sharp edges and two-toned back.
From the outside the iPhone SE is hardly distinguishable from the iPhone 5 from 2012. Inside but infected mostly the technology last year 6s series. And yet one is shown the limits of the unit quickly: to surf the web and read articles on news portals, is not a pleasure. to study attachments from emails, proves to be troublesome. Quick you realize again why I was so easily accustomed to a large screen.

For users, however, the need to write the smartphone mainly for calls and text messages and want to check from time to Facebook and take pictures, the iPhone SE is definitely a good choice. With a starting price of 479 francs, it is also so cheap, like no iPhone previously. In short, the new device is a logical extension of the Apple portfolio.

Steve Jobs was convinced to know what the customers want, but Tim Cook knows better: you want to have a choice.

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Carved from genuine wood: Apple MacBook survived house fire

Apple MacBook defies the fire

Is an Apple MacBook really fireproof? Laying images a Reddit user, it at least close. The notebook had been mauled by a fire.

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Too talkative the Reddit users were not truly "My MacBook has survived a house fire" is the short statement to the user anhängte the five subsequent images. But looking at the photographs can his words quite believe because said MacBook does indeed from mauled, but really seems to be still functional.

How did the fire and the intensity of this raging, the user is silent - and then the community makes its own interpretation on the crazy incident, it being understood the comments with a good dose of humor.

Apple MacBook: Community adopt humorous

Several users suspect the MacBook as the underlying cause of the fire. "An Android laptop would fire the same prevented and not just watched" writes a user who probably has not much left for Apple products. And the statement "No one wants to have a Mac - not even the fire itself," also does not just speak for a lot of respect for Apple hardware.
Besides the many taunts can be found in the comments but actually an estimate, the one can not deny a certain pragmatism: "As long as still be able to play porn, but all is well."

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iOS 9.3 paralyzes some older iPads

Some older iPod models do not seem to be able to install 9.3 that Apple released earlier this week update on iOS correctly. This is clear from user reports Apple's support forum on the Twitter page of the Apple support and comments from the readers of the blog AppleInsider. Accordingly fails to activate the device, which makes them eventually unusable.

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The problem seems to affect the iPad 2, especially at least according to Apple Insider. Its owners are notified of an authentication error when trying after installation to activate their device.

It is unclear how widespread the problem is. So far, Apple seems to have no solution. "After installing iOS 9.3, the software could not be activated. I have tried all suggestions but no one could solve the problem. This morning I was at the Apple Store in Aventura, Florida. They were not able to activate or reset my iPad, "says an interested in Apple's support forum.

Some iPad owners were claims to be able to revive their Apple tablet using the iTunes software on a PC or Mac. Others said that they need to reset device to factory settings. An official statement from Apple is still pending.

Especially owners of iPad 2, who now want to perform an update to iOS 9.3, should first create a backup to in case of failure to lose any data. For timely installation of the update, the issues that are included in favor of a total of 38 vulnerabilities. The vulnerabilities allow inject malicious code, among other things and execute with kernel privileges, spy user data or even to decipher on iCloud stored pictures and videos.

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iPhone SE: The smallest Apple for a long time

Apple has introduced the iPhone SE and a smaller iPad Pro two product additions.

Tim Cook colored his future consolidated at the end in nostalgia: 40 years old is Apple now and this press event was the last on the old Apple Campus, told the CEO. Next year we'll have in the new building (commonly "giant spaceship" called) be.

It was the only glimpse of the future: Everything else that Cook had introduced in the 62 minutes earlier, were simply updates old models - a classic March presentation before come the real innovations in the fall.

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iPhone SE

DISPLAY

An iPhone 5S with the art of iPhone 6s: Apple covers the bottom of the premium segment and has learned from his mistakes. Unlike the colorful entry-level phones 5C you pack not weak art in a colorful case and stuck a fat price tag on it. However, the US price of 399 dollars provided without taxes in Germany with tax and a currency surcharge: 489 Euro costs here the 16-gigabyte version (589 euros for 64 gigabytes, delivered each March 31st).

The iPhone SE overtakes the iPhone 6 technically, for example when the camera (12 megapixels), but it lacks features of 6s as 3D touch (the quasi-right-click). The 4-inch phone that also includes an NFC chip for payments, aimed at current owner of the 5-series, but also in the emerging middle class in India and China. Two questions arise:

What is the proper technical equipment for the margins that Apple can normally make money?

How big is the market for exchange-willing, when autumn comes the iPhone 7?

The expectations for the next regular Apple smartphone, which is with the expected 750 Euro probably cost upwards almost double, have risen again this Monday. For Apple, however, the buffer Phone SE could at least stabilize revenues in the coming quarters so that the comparison with the successful 2015 not quite as brutal looks.

iPad Pro

The iPad-series has for quite some time - at least for Apple ratios - sales problems, sales decline quarter by quarter. Now one animated with the 9.7-inch size, the format of the classic iPads (last iPad Air 2) again and married it with the iPad Pro, which was aimed at professional users. The starting price is 689 euros for the 32-gigabyte model significantly lower than that of the larger original and to the average Joe users bring to redeem PC to a tablet, preferably with additional pen and keyboard.

The adjustment of the screen colors to the ambient lighting is the only novelty, they should also be incorporated in the next iPhone. at least not as long as there are no apps or features that give the device a unique selling point - no one expects that the iPad with such gimmicks and prices again a best seller is. Nothing changed about that.

Apple Watch Bracelets

Furthermore, it is unclear how well the Apple Watch is sold, also on Monday named Tim Cook no figures. Those who had been waiting for a new version was expected to be disappointed - the second generation of Apple Watch is expected later this year. A fashion update in the form of new bracelets has Apple missed his watch, to slightly lowered some prices. That's not much, but the market is still young. And Apple has solely by the brand name one advantage: Every second consumer who wants to buy a watch, toying with the Apple Watch. The question is whether the market will be great in the end enough for Apple to meet the saturation in the smartphone market with successes in this new category.

Apple and the FBI

Recycling, Medicine Notice - these were the three keywords to the Apple knits his story from the friendly Super Group. On Tuesday, the first court hearing on the dispute with the FBI to the iPhone encryption should be - but the Justice Department requested on Monday afternoon shift, because you've probably figured out by a "third party", as one could access it without Apple's help on the phone.

CEO Cook said in his presentation again the relevance of the debate: "For many of us, the iPhone is an extension of ourselves." Apple unless its customers and the state ought to protect personal information: "This is a matter that affects us all and we will not take responsibility of our distance."

Apple is going to need the Supreme Court of the United States. There, it was announced on Monday, is the way soon on another case: The patent dispute with rival Samsung.

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Splash with the phone: If the iPhone 7 waterproof?

The iPhone 6s is not waterproof. Nevertheless, Apple is on billboards underwater photos that have arisen with the smartphone. What's behind it? And will the iPhone 7 finally provide water protection?

Whether at the central station, on facades or billboards along the road: In Zurich and other cities to get currently barely on the Apple ad "Taken with the iPhone 6s' past. The posters Apple advertises various motives for the camera qualities of smartphones. Two subjects dancing here from the series: On two persons are seen underwater. The images surprising because the iPhone 6s not officially waterproof.

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Apple gave pictures not in order

Most consumers will be clear that the iPhone 6s (and all previous) is not protected against water. Nevertheless, the pictures imply something else or cause at least confusion. Apple Switzerland writes to request that the images were not made on behalf of the Group. The everyday moments by users coming from different sources such as Flickr or social networks. Also announced that the iPhone not be watertight. Who takes the poster under the microscope, discovered the top right of the underwater photos also the note "Additional hardware used".

used Special Cases and interchangeable lens

One of these underwater snapshots derived from professional photographers Zak Noyle. He had a request from Bluewin unanswered. As research shows, the photo was actually an iPhone 6s underwater. But this smartphone is not damaged, he grabbed it in the envelope Watershot. Even Chris Hamill, the photographer of the second water photos of the campaign, has a waterproof shell used as he reveals in an interview. "I have in receiving also experimented with interchangeable lenses," says Hamill. Since the iPhone 5s he sits in his recordings only on the smartphone.

The images of the campaign are part of the "Shot on iPhone 6s World Gallery». It consists of 53 images of 41 iPhone photographers and will be seen in 85 cities in 26 countries. For those posters Apple has 17 photos selected.

discovered ominous plastic tape in iPhone 6s

Although the iPhone 6s unofficial waterproof, the hobbyists of ifixit.com made last year an interesting discovery when they disassembled once the newest Apple phone into its individual parts. They noticed that in case a plastic tape is installed, which act as a seal and thus may provide some protection. Youtuber have naturally tried and came to the conclusion that the iPhone 6s by holding up to an hour under water. Of course you should not try it for yourself, because there is no guarantee for this.

Competition already further: hope waterproof iPhone 7

We can only hope that the Apple smartphone but eventually may end up in the water without consequences. In the list of iPhone-7 speculation the waterproof feature emerges.

The competition is already one step further and Apple has virtually made wet: So Samsung may be calm showered with water and even dipped entertaining new top smartphone Galaxy S7 - without any caps.

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